WASO
WASO is Shiseido's new global skincare line designed for millennials. We created brand positioning, films, KVs, social, brand identity and package design.
Regardless of where we come from, who we are, what we do- Waso believes beauty comes in many forms. Whether you’re transgender, have 100s of freckles, identify as a tom boy, are Korean, French, prefer skateboarding to maths -everyone is beautiful. Waso exists to enhance that beauty from within.
Key visuals were shot by Vivian Sassen.
We created two unique ‘how to’ films, shot by Julian Klincewickz, artist, filmmaker and skater. Featuring Korean Canadian stylist Jenny Choi, Julian himself and his girl friend Irie. The films revolve around the 3 Traveling around the world freely and products are featured as part of their daily life.
A launch film was created to express the WASO concept – that all things beautiful come from nature. The film is a celebration of the raw ingredients in each of the WASO products, championing them by placing them at the film’s heart.
The shoot was also pretty unique, so here’s the BTS FILM.