These one-of-a-kind posters then provided the fuel for a summer of events, rock climbs, sprints, swims and movement across Istanbul.
The Human Printing Press film was released on an online hub with an irresistible challenge that tapped into the city’s passion for sport: “You can get your hands on one of these unique posters... you just have to move”.
These one-of-a-kind posters then provided the fuel for a summer of events, rock climbs, sprints, swims and movement across Istanbul.