CASE STUDY
THE DOCUMENTARY
We also created Citizen’s first global brand campaign, BETTER STARTS NOW; the simple belief that, no matter who you are and what you do, it is always possible to make something better and now is the time to start doing it.
The integrated campaign consisted of film, web, social and their first ever global brand guidelines.
Brand book.
We create a website that had shareable gifs that turned like clockwork.
